Most people appreciate exercise purely for its health benefits. Yet collective physical activity also has quantifiable economic value — around $50 billion a year in India alone.
The hardest part of starting up is starting out.
Most people appreciate exercise purely for its health benefits. Yet collective physical activity also has quantifiable economic value — around $50 billion a year in India alone.
Between 2014-15 and 2020-21, the annual growth rate of funding for sports CSR activities has matched that of overall CSR at 27%. Despite this growth, sports CSR comprised less than 1% of cumulative CSR spend.
Much of the recent action in Indian sports has been in the courts instead of on the courts.
The recent Commonwealth Games (CWG) in Birmingham, Britain, were extremely encouraging for Indian sport.